PromoPilot Terminology Dictionary
A guide to all terms of the platform: promotion, search metrics, link profile, audit and security, money and access. Transition to detailed analysis.
Short definitions of everything encountered in the cabinet, reports, and emails. Terms that can be explained in more depth are presented in separate articles — they open via links from the table.
Promotion
| Term | What it means |
|---|---|
| Cascade | A multi-level promotion scheme: direct links, their enhancement, and support for indexing. Detailed — cascade levels. |
| L1 / L2 / L3 | Cascade levels. L1 leads to your page, L2 enhances L1, L3 supports L2. |
| Crowd Signals | Mentions on forums and discussions that make the increase in links natural. Detailed — crowd signals. |
| Launch | One order for the promotion of one page according to the selected tariff. See tariffs and prices. |
| Anchor | The text of the link. Detailed — anchors and wishes. |
| Wish | Instructions for AI: tone, style, and limitations for publication texts. |
| Priority Indexing | Launch option: accelerated submission queue and retries. Detailed — priority indexing. |
| Natural Mode | Publications are released at uneven intervals, not consecutively. Detailed — natural mode. |
| Checked | The system has confirmed that the link physically exists on the page and is accessible. See launch statuses. |
| In Index | The publication was found in Google’s results through the platform’s own check. See indexing of publications. |
Search Metrics
| Term | What it means |
|---|---|
| Position | The average position of the page in the results over a period. Lower is better. Detailed — average position. |
| Impressions and Clicks | How many times the page was shown in search and how many times it was clicked. Detailed — impressions, clicks, and CTR. |
| CTR | The ratio of clicks to impressions: how attractive the snippet is. |
| At the Top Threshold | The page is in positions 4–20: it is one step away from the top. Detailed — at the top threshold. |
| Cannibalization | Several of your pages compete with each other for the same query. Detailed — query cannibalization. |
| Pulse | A summary assessment of the page's dynamics from 0 to 99 plus its current state. Detailed — what is Pulse. |
Link Profile
| Term | What it means |
|---|---|
| DR | Domain Rating — the authority of the domain from 0 to 100. Detailed — Domain Rating. |
| Profile Strength | The platform's calculation: cascade levels taking into account the authority of sites and indexing status. Detailed — link profile strength. |
| Donor | The site where the publication with a link to you is placed. |
| Site Rotation | Selection of donors based on how well they are indexed. |
Audit and Security
| Term | What it means |
|---|---|
| Health Score | A rating of the technical condition of the site in SEO Audit from 0 to 100. Detailed — Health Score. |
| Grade A–F | The final security rating of the site in Shield. Detailed — security rating. |
| XSS | Cross-site scripting: someone else's script executes on your visitors. Detailed — XSS. |
| SQL Injection | Substitution of a database query through an input field. Detailed — SQL injection. |
| Security Headers | Service HTTP headers that limit the possibilities of attacks. Detailed — security headers. |
| Site Infection | External code added to the site without the owner's knowledge. Detailed — malicious code. |
Money and Access
| Term | What it means |
|---|---|
| Balance | A single account in dollars for all services of the platform. See balance and replenishment. |
| Tokens | A free quota for position checks and audits; when it is exhausted, deductions are made from the balance. Detailed — tokens. |
| Bonus Quota | The ceiling of bonuses that grows along with real replenishments. |
| Pro | Subscription: removed limits on tools, White-label, discount on cascades. See Pro subscription. |
| White-label | Reports with your logo, company name, and brand color. See White-label. |
| Key Scope | A set of rights for the API key: promotion, positions, audits, security, branding. See public API. |
Did not find the term
Contact support from the cabinet — we will add the definition to the dictionary, and if the topic is large, we will create a separate article for it.FAQ
How does the dictionary differ from articles?
The dictionary provides a one-line definition and serves as a guide, while a separate article examines the term in detail: how it is calculated, where it appears in the cabinet, and what to do with it.
Is it necessary to know all the terms to start promotion?
No. For the first launch, three are enough: page, anchor, and tariff — the rest can be read as needed.
Are the terms the same across all services of the platform?
Yes, balance, project, and reports are common. Only sub-services have their own metrics: Health Score in the audit and grade A–F in Shield.
Try it on your project
Everything described in the article is available in the dashboard — the registration bonus is already in your balance.
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