All case studies
Financial information portal
Cascades
4
Avg. position
21.4 7.9
Challenge
A portal with strong content whose key pages were stuck on page two: the flagship page averaged around position 21. For users, page two of Google barely exists, so those rankings brought almost no traffic.
What was done
Cascade promotion of the target pages: anchor articles on trusted platforms with direct links, tier-2 amplification and tier-3 indexing signals. Client-only anchors, unique texts; every publication was submitted for forced indexing and verified in the SERP.
Result
The flagship page now averages position 7.9 versus 21.4 before the cascade (28-day Google Search Console windows) — it moved from page two into the top 10. The case is published without the domain at the client's request, but the chart below shows this project's real Search Console data, updated automatically.
Live Dynamics
Average position of the promoted page (green line, inverted scale — higher means better) and search impressions (purple area) based on Google Search Console data. The chart updates automatically.